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Marketing Genius

May 28, 2012

I had a moderate Pop Chips addiction. I know they taste like salty packing foam peanuts, but they’re LOW CALORIE.

Well, not really low calorie, as I would often eat the 3.5 serving package all at once, so that sort of negates the effect. I tried and tried not to buy them, but I gave in to their crispy lure all too often.

But they solved that for me. Have you seen this awful commercial?

1:38 minutes of unfunny badness. I never would have known about it, but Anil Dash started talking about how it was racist (because of the “brownface”) over on Twitter.

Yeah, the brownface is pathetic and stereotyping, but what got me was the “Darl” Lagerfeld clone and his dog. About 1:13 in, Darl lets his chihuahua lick a Pop Chip and then he eats it.

I have a dog and she sometimes eats my food, but I do not then try to eat it too. I have seen her hygiene routine, and believe me, you do not want your mouth where her mouth has been.

That did it for me. Now I pass Pop Chips by and leave them on the shelf, muttering “Dog Saliva!” to myself as I flee.

Thank you, Pop Chips, for this helpful ad. Quoth the Raven: nevermore.

4 Comments
  1. May 28, 2012 19:04

    I had heard something about Ashton Kutcher doing brownface, but I ignored it because it involved Ashton Kutcher. I only watched that video because you posted it, and now I feel like you owe me 1 minute and 38 seconds.

    I’ve never had Pop Chips, but I have possibly a slight overfondness for regular potato chips. I keep meaning to make some kale chips to see if I might like them, but opening a bag of Lay’s is just so much more efficient.

    • May 29, 2012 09:08

      I’m sorry. Some things are so bad that you have to spread the bad around.

  2. June 3, 2012 11:39

    Trader Joe’s has their own brand, the BBQ are tasty (and racism-free!) :D

    • June 10, 2012 08:08

      You’re not helping my diet plan :-)

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