I went to Camp Toyota and all I got was a really good time and a lot of useful information
A Landcruiser older than I am in the Toyota Automotive Museum. And me, 31.6 lbs lighter than I was just 14 weeks ago.
I went to Camp Toyota, but I did not knit seatbelts or sing camp songs, unless you count Lady Gaga’s “On the Edge” as I was scaring my fellow bloggers by attempting to manuver a giant Toyota Sequoia around corners (hint: you kind of have to wait for the back end to come around the corner before gassing it too hard).
There were about 15 of us women from the Clever Girls Collective who came to Southern California to do a brand thing with Toyota. Not being a parent blogger, I rarely get invited to Brand Things, so I think it was cool of them to include me, even thought I don’t – *gasp* – have children.
All of us bloggers got to know each other over some great food and wine when we arrived in Hermosa Beach Wednesday night, then went to work early Thursday morning learning All Things Toyota. No, not really all things. There are too many things to know – I’m lucky if I can keep their cars straight at this point, because, as it turns out, they make a car for pretty much every different type of person. They’re smart that way.
But they gave it their best shot, explaining the product design lifecycle, their philosophy, their philanthropic efforts, their commitment to conservation and the environment, and they also did something kind of remarkable – they listened to us talk about cars, car shopping, and what we thought. Well played, Toyota people. Well played.
At lunchtime, we spent two hours driving as many cars as we could. They lined up a bunch of brand new cars, left the keys in the cup holders, and told us to drive as many or as few as we liked, with or without passengers and with or without product experts to answer our questions. OK, YOU EVIL CONTROLLING SLAVE-MASTERS.
I would have driven even more cars, but I got stuck in traffic. Well, first I got lost on the Toyota campus, THEN I got stuck in traffic with a broken-down tractor-trailer rig blocking four lanes of traffic.
I sat there and sat there and sat there in my brand-new RAV4, thinking “OMG, they’re going to think I stole their car!” I imagined a posse of white-faced executives running down the street, high-heels and ties a-flapping, yelling “That blogger woman stole our car!!!”
Eventually I got back, and in 2 short hours I managed to drive:
- RAV4, which is a smallish SUV
- Scion IQ, the tiny four-seater that has all the techy stuff so you can sync your smart phone to your car. No, I’m not joking.
- Camry LXE and SE – the practical but kinda sporty family sedans
- Prius V and C – the Prius V is a hatchback. You KNOW how I love hatchbacks, right? And the C is cute as a button, especially in the Habanero color.
- Highlander Hybrid – a mid-sized SUV that stole my car-loving heart
- Sequoia – it’s big enough for the Duggars, and way comfortable
It was cool to drive cars side-by-side and see exactly what they were like. I thought I’d LOVE the RAV4, but I don’t think I’d buy one after driving it. I’d save my pennies for the Highlander, which I wanted to marry. The Scion IQ was cute as hell, but it felt a little young for me. OK, a lot young. And even though I like to pretend I’m cool and edgy, I settled into the classic family sedan, the Camry LXE, like I was born to it.
It was fun to be at Toyota. It made me nostalgic for work in a business that makes a product, because the people there were so dang proud. I miss that, working in a service industry.
Ok, more about this whole adventure later. I’m wiped out!
Disclosure: I was selected for participation in the TWIN community through a program with Clever Girls Collective. I did not receive any compensation for writing this post, or payment in exchange for participating. The opinions expressed herein are mine, and do not reflect the views of the Toyota.
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