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Honoring the Old, Creating the New

June 27, 2012

Everyone loves the new and shiny, the perfect and pristine.

There’s also something lovely, I’d propose, in the old and worn and well-used.


Since I have been working with Toyota, I’m noticing how many old Toyotas are around my neighborhood. I saw a 1967 Corolla the other day – that’s 45 years!

But what happens to those cars when they’ve travelled their last mile? As a bit of a hippie, I was pleased to learn that Toyota is aiming at a 95% recycling rate for all ELVs (end-of-life vehicles).

They’re also building cars smarter, too. They’re thinking about how to improve recycling at every stage of their operations, including recycling in offices, factories and dealerships. They’re even considering how to best dismantle every car as they design it.

I love seeing these trusty old cars in my neighborhood, but I also like knowing that someone is considering how to make and dispose of them in a way that has the least possible impact on our planet. Pretty cool.

Disclosure: I am a member of the Toyota Women Influencers Network TWIN community through a program with Clever Girls Collective. I did not receive any compensation for writing this post or payment in exchange for participating. The opinions expressed herein are mine, and do not reflect the views of Toyota or any of its brands.

  1. June 29, 2012 08:48

    My old boss bought herself a Prius the year she decided to retire. Up to that point, she’d been driving a Toyota Corolla for 30 something years. Her husband also got himself a new car that year ( I can’t remember what), but this is one of the things I love about those two. I come from a family that trades cars every two years. I always thought this was wasteful.

    • July 4, 2012 07:01

      I have had 2 new cars in a row, and I’m not sure I’ll do it again. I love it but the payments seem to go on forever.

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